Innovative New USB Promotion Launched

Written on April 27, 2011 – 08:39 | by purecontent |

In an innovative new campaign, a German musician has launched a USB promotion with a difference.  Utilising the popular Geocaching location game, David Garrett has hidden USB devices throughout various locations in Germany and the U.S.  These USB devices provide their finders with codes, which can then be used online to claim prizes. Geocaching has [...]

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Groupon Use Promotional USBs to Gain Customers

Written on April 13, 2011 – 08:35 | by purecontent |

Groupon, the innovative social commerce group, has revealed its latest promotional campaign.  Whilst on the surface the campaign may seem like a simple leaflet marketing ploy, the handouts actually contain a small USB device that can be plugged into a computer and navigates users to Groupon’s registration page. USB devices can be used as promotional [...]

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New York Village to Display Cultural Banners

Written on March 11, 2011 – 10:39 | by purecontent |

New York state’s little village of Nyack, north of Manhattan, has revealed that two new promotional banner signs are to grace the streets.  Part of plans to showcase the local amenities of the area to both locals and visitors, using a banner sign is a great way to draw attention to an area’s offerings.  With [...]

Pop-Up Stands are Perfect for Trade Shows

Written on March 10, 2011 – 11:15 | by purecontent |

For companies looking to advertise their services and products at exhibition shows, there is no better way to engage with visitors than by utilising the benefits of a pop up stand.  Pop up stands allow companies to share graphics and text with tradeshow guests, and are light and easy to erect. Additionally, pop up stands [...]

Tampa Banner Error Results in Kiss Fan Fury

Written on March 3, 2011 – 10:38 | by purecontent |

An error on banner signs posted in Tampa Bay has infuriated fans of the rock band Kiss. Former Kiss guitarist Ace Frehley has been booked to play an event on the 11th March, but fans quickly realised that the huge banners depicting Frehley are not actually him, but rather his Kiss band replacement. Frehley left [...]

Suffolk Famers Join Banner Scheme

Written on February 25, 2011 – 11:44 | by purecontent |

After it was revealed that Scottish farmers were to participate in a banner scheme to highlight the plight of British pork, it has been announced that several Suffolk farmers are also to get in on the action. With farmers facing financially difficult times, and supermarkets continuing to stock many foreign meats when home-grown food is [...]

Council Agrees to Baseball Banners

Written on February 23, 2011 – 11:39 | by purecontent |

The US-based Tiverton Little League has received approval for sponsor banners to be displayed on their baseball field for the upcoming season.  The Rhode Island team have been asking the local council for years to be able to place a mesh banner on the outer fence of their fields, and the persistence seems to have [...]

Banners Used In Scottish Farmers Pork Promotion

Written on February 10, 2011 – 11:04 | by purecontent |

In a bid to return profitability to the farming industry, Scottish farmers have begun promoting their wares on roadside banners. The huge banners, which promote “Perfect Scottish Pork and Bacon”, will greet travellers on motorways, with the first banner already on display by the A96 between Inverness and Aberdeen. Banners are often used to promote [...]

New York Borough to Replace Banners

Written on February 8, 2011 – 13:06 | by purecontent |

Merchants in Westchester Square, New York, have revealed that they are looking to replace the old banners that currently form the perimeter of the area’s shopping district. The borough, which is located in the Bronx, forms the main business and retail district of Westchester Square, and officials feel that the time has come to replace [...]

Market Ambushing – A Clever Tactic or Simply Immoral?

Written on February 3, 2011 – 10:58 | by purecontent |

It sounds a little melodramatic to call marketing gimmicks an ambush, but many big hitters are growing increasingly irritated by so-called ‘market ambushing’. During mega, worldwide events – such as the World Cup held in South Africa last year and the impending 2012 Olympics – sponsorship deals mean big bucks on a scale most of [...]