In an innovative new campaign, a German musician has launched a USB promotion with a difference. Utilising the popular Geocaching location game, David Garrett has hidden USB devices throughout various locations in Germany and the U.S. These USB devices provide their finders with codes, which can then be used online to claim prizes. Geocaching has [...]
Groupon, the innovative social commerce group, has revealed its latest promotional campaign. Whilst on the surface the campaign may seem like a simple leaflet marketing ploy, the handouts actually contain a small USB device that can be plugged into a computer and navigates users to Groupon’s registration page. USB devices can be used as promotional [...]
As gardens across the country begin to show evidence of spring arriving, now is the time when many households prepare getting their outside space into shape. For garden suppliers and traders, it is also the ideal time of year to find new customers. The 2011 Norfolk Spring Garden Show is an ideal venue for companies [...]
London’s notable pet show will once again awe visitors in May and allow them to learn more about their favourite pets, from cats, dogs and aquatic life; to exotic reptiles and amphibians. While the venue offers a fantastic day out for families, the London Pet Show is a prime location for those in the pet [...]
For companies looking to advertise their services and products at exhibition shows, there is no better way to engage with visitors than by utilising the benefits of a pop up stand. Pop up stands allow companies to share graphics and text with tradeshow guests, and are light and easy to erect. Additionally, pop up stands [...]
In a bid to return profitability to the farming industry, Scottish farmers have begun promoting their wares on roadside banners. The huge banners, which promote “Perfect Scottish Pork and Bacon”, will greet travellers on motorways, with the first banner already on display by the A96 between Inverness and Aberdeen. Banners are often used to promote [...]
It sounds a little melodramatic to call marketing gimmicks an ambush, but many big hitters are growing increasingly irritated by so-called ‘market ambushing’. During mega, worldwide events – such as the World Cup held in South Africa last year and the impending 2012 Olympics – sponsorship deals mean big bucks on a scale most of [...]
